Since GUOTOU launched the "One Department, One Feature" brand creation activity in 2019, it has received positive responses from various grassroots party organizations. In 2020, in order to further consolidate the educational achievements on the theme of "Don't forget the original heart and keep in mind the mission", the grassroots party organizations have further deepened Consolidate the achievements of "one department, one characteristic" party building brand, continue to carry out the characteristic creation work, clarify the brand name, dig deep into the brand connotation, enrich the creation carrier, and highlight the brand effect, which has played a great role in improving the level of grassroots party organization construction and organizational vitality ,To further promote the in-depth integration of party building work and production and operation.

Xuhui Guarantee Party Branch

The party branch of Shanghai Xuhui Financial Guarantee Co., Ltd. was established in May 2019 and currently has 9 party members. Party members account for nearly 70% of the company’s employees, with the "post-85s" as the mainstay, and the personnel structure presents the characteristics of "high proportions, many young and strong".

Brand building

Branch features integrated into the brand connotation

A little bit of glimmer, converging into a dazzling light, Xuhui guarantee party branch through brainstorming to clarify the brand name of "convergence glimmer", "hui", the first meaning refers to Xuhui, the company grows in Xuhui, development in Xuhui, and contributions are also in Xuhui. The second meaning is to gather and merge into a whole; the first meaning of "micro" Xuhui Guarantee Branch has a small staff composition and has small characteristics. The second meaning is that most of the service targets are small and micro enterprises. The "Convergence Microlight" brand aims to better serve small, medium and micro enterprises as its original mission, strengthen multi-dimensional connections with partners through joint party building, and build a learning, service-oriented, and innovative team that is closely integrated with the company’s business development. Party organization.

Co-frequency resonance

"Two-pronged approach" creates a typical approach

1. Strengthen the leadership of party building, study and education to promote branch development

The Xuhui Guarantee Party Branch has expanded the brand series such as "Shimmer Lecture Hall" and "Shimmer Reading Club" around the main brand of "Gathering Shimmer" to strengthen the core attributes and synergy of the brand. Revisit the history of the party in the form of joint party lessons, reading salon sharing, etc., and strengthen party members’ sense of identity and honor with the organization through the "Four History" study and education. Carry out joint party building and use party spirit building as a link to enhance mutual exchanges between the two parties, share party affairs experience, and promote cooperation and supervision between the company and the outside world. The company and the three affiliated units of the group jointly launched the "Twilight Lecture Hall" to promote business operations around multiple themes such as the introduction of preferential financing policies and products in Xuhui District, the sharing of corporate and personal due diligence experience, and the guidance of high-tech enterprise policy declarations. Development; signed the "Integrity Partnership Agreement" and "Party Organization Construction and Party Member Exchange and Joint Construction Agreement" with the Bank of China, which promoted the implementation of the party organization's party style and clean government construction work, established a supervisory linkage mechanism, and promoted close business cooperation .

2. Bring into play the brand effect, and the brand connotation promotes business construction

Xuhui Guarantee adheres to the close integration of party building work and business work, centering on the company's main responsibilities and main business, giving play to the leading effect of party building brand, and boosting business development. Track industry policies, new laws and regulations, and other business guidelines, invite professional teams to provide special training, and use theory to guide work practice. In 2019-2020, the accumulated guarantee business was 627 million, an average annual increase of 17% over 2018, and 95 small and micro enterprises served in two years, an average annual increase of 28% over 2018. In 2020, it will obtain 930,000 yuan of risk subsidy subsidy from the District Finance Office and build it into a cooperative guarantee agency for "Science and Technology Performance Loan", and provide a total of 10 million yuan in scientific performance loan loans to two companies. A major breakthrough has been made in the recovery of compensation projects. In 2020, the cumulative recovery amount guaranteed by Xuhui will reach 105.65 million yuan, and the recovery of income will be 19 million yuan.

Brand effectiveness

Continuously summarize and refine development experience

Persist in the party's leadership unwaveringly, and persist in leading the main business without deviating, the Xuhui guarantee party branch has successively won the title of "Xuhui District's "Learning Power" Learning Advanced Organization", ""Two Studies and One Doing" Excellent Communist Party Member", "Excellent Communist Party of State-owned Assets System" Membership title", "'Satisfaction in Xuhui' creates the title of outstanding Communist Party member" and many other honors. The "Guarantee Bookstore" built under the leadership of the featured branch of "Gathering Low Light" won the 2020 Xuhui District Staff Bookstore Demonstration Site.