Shanghai Longhua Tourism City Development Co., Ltd. was established in December 1996. It is a wholly-owned subsidiary of Shanghai Xuhui State-owned Assets Investment (Group) Co., Ltd. with a registered capital of RMB 100 million. The company is affiliated to Shanghai Xingyu Tourism Development Co., Ltd. and Shanghai Longcheng Property Management Co., Ltd., and manages Shanghai Xujia Huiyuan Tourism Development Co., Ltd. and Shanghai Xuhui Vehicle Parking Management Service Co., Ltd.

After the establishment of the company, the first phase of Longhua Tourism City was developed and operated, and the old district reconstruction and resource protection work in Longhua area was successfully completed. In 2009, in order to cooperate with the construction of municipal engineering, the first phase of Longhua Tourism City was completely relocated. At present, with the mission of serving the region, enhancing the region, and jointly building a good business environment in the region, the company further explores the sustainable development of tourism industry culture through brand building and industrial transformation, and contributes to the construction and development of a beautiful urban environment.

 

In recent years, the company has continuously improved its comprehensive management level, further sorted out and enhanced its asset value, completed the reconstruction of the original "Tianyi Tea City" project at No. 98 Xiaomuqiao Road, and participated in the construction of the Nanxuhui functional zone. Closely follow the cultural characteristics and development requirements of Xuhui, invest in the excavation, construction and publicity of regional culture, participate in the "Welcome to the Longhua Evening Bell • New Year's First Tour", "Shanghai Tourism Festival • Tang Yun Mid-Autumn Festival", "Longhua Temple Fair" and other areas Traditional cultural festivals. With the aim of building a more convenient and complete tourism environment, it manages and operates the national 4A-level tourist attraction "Xujia Huiyuan". Focusing on the brand building of "The Source of Shanghai Style", integrate the tourism resources of Xujiahui, create activities such as "Huiyou Xujiahui", "Reading Xujiahui", "Enchanted Night", and publish the book "Source of Shanghai Style Xujiahui". In 2019, the scenic spot was rated as "Shanghai A-level tourist scenic spot service advancement pioneer number". Use methods such as sorting, clearing, rectification, and dispatching to jointly rectify the chaotically parked shared bicycles, express vehicles, and fast food trucks in the Xujiahui business district, and carry out the management of non-motorized vehicle parking and taxi recruitment sites in Xujiahui Street.