SHANGHAI MAXAM COMPANY LIMITED was awarded the title of "Shanghai Foreign Trade Independent Brand Demonstration Enterprise"
- Categories:Grassroots dynamics
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- Time of issue:2020-09-21 18:32
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(Summary description)Strengthening the creation of foreign trade independent brands is an important measure to promote the high-level development of foreign trade enterprises. A few days ago, the Shanghai Municipal Commission of Commerce has given full play to the role of demonstration enterprises in guiding the city’s foreign trade independent brand building.
SHANGHAI MAXAM COMPANY LIMITED was awarded the title of "Shanghai Foreign Trade Independent Brand Demonstration Enterprise"
(Summary description)Strengthening the creation of foreign trade independent brands is an important measure to promote the high-level development of foreign trade enterprises. A few days ago, the Shanghai Municipal Commission of Commerce has given full play to the role of demonstration enterprises in guiding the city’s foreign trade independent brand building.
- Categories:Grassroots dynamics
- Author:
- Origin:
- Time of issue:2020-09-21 18:32
- Views:
加强打造外贸自主品牌是推动外贸型企业高水平发展的重要措施。日前，上海市商务委为充分发挥示范企业对本市外贸自主品牌建设引导作用，评选出100家“2018-2019年度上海外贸自主品牌示范企业”，国投集团所属企业上海美加净日化有限公司上榜。
美加净日化作为一家百年企业，一直秉承“振兴与发展自主品牌是企业的责任与义务”理念开展生产经营工作。美加净牙膏自创立之际起，始终坚持开拓海外日化产品市场。以美加净、留兰香为代表的牙膏产品在国际市场上占据较大份额，助推美加净日化成为中国自主品牌牙膏出口量最大的企业。近年来，公司积极关注产品主销国家与地区的趋势动态，充分挖掘当地经济文化市场，外贸营销团队通过多措并举，稳抓境外出口业务。
业务转型方面，美加净日化为契合国家出口形势和市场要求，主动转变传统市场理念，深挖产品升级空间，扩充多元化营销思路，注重品牌产品的建设，充分利用货源获取与物流整合双重渠道，为美加净日化出口业务的拓展与增长夯实基础；产品质保方面，美加净日化注重产品研发投入和质量保证，强化“上海制造”品牌形象，塑造高品质、高规格产品形象，全面规划产品结构，利用科研生产优势，提升新产品质量，主动争取市场，开辟新舞台，通过新概念拓展新市场；市场营销方面，美加净日化与客户签订长期品牌战略发展协议，寻求多元层次促销支持，利用当地市场媒体宣传平台，全方位提升自有品牌在销售地的影响。
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